Better Giving
Better Giving is a social movement which aims to improve efficiency and transparency while increasing engagement with the charity sector.
Deliverables:
Brand Identity
- Logo
- Sub brandsStyle Guide
The Brand
#EA5164
C: 0
M: 80
Y: 47
K: 0
R: 234
G: 81
B: 100
#009FE3
C: 100
M: 0
Y: 0
K: 0
R: 0
G: 159
B: 227
#5DB4A0
C: 62
M: 0
Y: 42
K: 7
R: 93
G: 180
B: 160
Sub Brands
C: 0
M: 68
Y: 0
K: 0
R: 238
G: 115
G: 170
#EE73AA
C: 0
M: 34
Y: 59
K: 0
R: 249
G:184
G: 117
#F9B875
C: 78
M: 0
Y: 42
K: 0
R: 0
G: 174
G: 165
C: 100
M: 0
Y: 0
K: 0
R: 0
G:159
G: 227
#00AEA5
#009FE3
C: 0
M: 72
Y: 59
K: 0
R: 236
G: 102
G: 91
#EC665B