4ME
4me is an online tool to engage, educate and empower people at every stage of their pension journey.
Workeing in collaboration with Barnett Waddingham to build an interface which is easy and intuitive to navigate so the user journey is straightforward. It’s important to keep the platform simple to use when the content is often complex.
4me has been designed to provide a bespoke experience – with themed colours and imagery to highlight specific age-groups (18-30, 30-50 and 50+), we can ensure the user journey always feels personal.
Deliverables
Assets for online tool
- Responsive background for tool.
- iconsPortal concept
Animated gifs for Power of One campaign.
Building emails for Power of One campaign and generic 4me emails.
Power of One campaign
An email campign to educate people about the benefits of increasing your pension contributions by 1%.
The neon theme as designed to make the campaign grab peoples attention so they would engage with the campaign and benefit from the message. Animated gifs were used to make the emails more engaging.
